Posts tagged ‘Apple’

Form Follows Function is one of the basics of better design. This was the way Steve Jobs convinced most intelligent people on this earth to use his products – for whose they never before even had a need of.

Apple-CEO Tim Cook tells everybody now, he never intended to invent cheap products, like a less expensive new iPhone.

That’s fine with me. Apple products so far used to have something in common with skydiving: They are not meant to be for everybody, just for those individuals who are able to respect and appreciate the differences to everybody elses life.

What I cannot tolerate is, when the design gets cheap, a look-alike to Androids. Despite the price.

Ugly. Ugly. Ugly.

When the ultra thin lines of the letters are not readable anymore in difficult light conditions, in cars at nights, cinemas, parking garages…

When the colours resemble the most ugly composition I have encountered so far. No matter what background you choose to not interfere with the horrible combination of colours.

And fingerprints – once they are stored on a device – are only data. Same as passwords. And can such be misused and stolen by hackers everywhere in this world. Nothing new to that for any mediocre technician.

Steve Jobs, hope, you don’t have to see that.

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In 2005, Steve Jobs gave the commencement address (Youtube Video) to the graduating students at Stanford in which he reflected on his life, career and mortality.

…Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

More visually inspired statements at

Mr. Obama’s statement (excerpt):

… Steve was among the greatest of American innovators – brave enough to think differently, bold enough to believe he could change the world, and talented enough to do it.
…By building one of the planet’s most successful companies from his garage, he exemplified the spirit of American ingenuity.

Comment hkl:

If you would try to build a new company out of your garage today your neighbours would call the police because of your suspicious behaviour. Especially when working at night at your home.
America, the US to be precise, needs more visionary thinking, more men who dare to invest their effort and dedicate their life to the future.
Somebody who walks faster, thinks smarter and acts more intelligent is not a threat. He or she should be treated with respect and be supported. And not be considered a threat to the mass of average thinking and living humans.

America has lost one of his very few inventors and a man who dared to think out of the ordinary. Who had visions about the future and made them into reality for all mankind. If they want(ed).

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